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mobile ui ux design services
- User interface design
- User experience
At Branding Rabbit, we believe in design-led development. Outstanding, intuitive Mobile ui ux Design Services lay the foundation for a successful mobile app.
What is mobile ui ux design services?
To ensure the success of your mobile strategy, the Branding Rabbit Creative Services team designs each app based on facts and innovative ideas gleaned from extensive discovery and collaborative strategy sessions with your team. In these sessions, we determine: What kind of app you should build. What should it do and for whom? Who are your intended users—their needs, expectations and behaviors? What are the most probable desktop functions that your users want on a mobile platform? What do your users want to do on-the-go?
With that information in hand, our team of top-notch designers then goes to the drawing board, literally. We sketch and wireframe your app, choosing the best elements to include based on mobile design best practices. Mobile app design is a balancing act. The Branding Rabbit team helps you find that perfect balance between functionality, usability, and security, giving your users an app they will love…and keep coming back to.
WHY Mobile App Design Services
Important for your Brand?
Impression
Communicate
Competition
Trademark
Discovery & Research
The discovery and research stage involves our app design team carrying out extensive market research to gather information about your target audience/customers. We believe that it is fundamental to gain a full understanding of the user and their problem in order to explore the appropriate solutions.
We will also consider your business objectives and discuss how these can be achieved, whilst keeping the user and his or her needs at the forefront of the design process.
Throughout our primary market research process, we look at other competitors to sum up their offers, features and functionalities.
After this, we use the MoSCoW prioritisation technique to define the ‘must’ have, ‘should’ have, ‘could’ have and ‘won’t’ have features. This enables us to clearly visualise the importance placed on the delivery of each feature, allowing us to prioritise the features which are most valuable to the user journey, achieving these in the fastest time possible.
The UI Sitemap
At Branding Rabbit, our app designers will work with you to build a site map of your product’s content in the form of a hierarchical list of pages. This will work as a live document that will be updated throughout the mobile app design process, providing a clear overview of the whole product and its content.
In order to understand the problem space, we must research and empathise with our target users to fully understand their needs. These insights help to define the core problem and establish your product’s features and functionalities.
Wireframes of ui ux design
Alongside the development of a site map, we will begin to create black and white wireframes to map out the key user journeys and the structure of each individual screen, ensuring your product includes all of the essential features and functionalities.
This is an experimental stage that explores and determines the most efficient and intuitive way of solving the core problem your target users face. This stage focuses solely on the user flow and core functionality without the distraction of any branding or visual design, to ensure your app is as intuitive and as easy to use as possible.
Prototype & Usability Testing
Having digitalised the wireframes, we create an interactive prototype in In vision to demonstrate the relationship between the screens and the core functionality of the product. This gives you a chance to experience using the product at an early stage and allows you to provide regular feedback as the mobile app designs are updated in real-time.
Internal usability testing is carried out to proof the concept. This involves going back through your product to evaluate its usability and implement any changes received from feedback. Once this has been completed, you will be asked to sign off on the wireframe designs cementing core functionality, user flows and general structure, ready for visual designs to begin.
User Interface (UI)
The visual design stage involves the application of brand guidelines to the wireframes to develop the look and feel of your app. This includes a variety of assets ranging from colours and fonts to icons, logos and transitions; the use of which will depend on the individual needs of your project.
Once the optimal user experience has been discovered and put in place, our team of UI app designers will work with you to create a visual identity for your app and translate this across the user interface. The design process involves creating a logo, icons and choosing a colour scheme and typography that fits your brand and suits your users. Our team of expert app designers ensure that your product has a modern, clean interface and its design patterns are consistent throughout all the screens.
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What exactly is UX design?
User experience (UX) design is an umbrella term representing the entire process of creating products and services that provide intuitive and delightful experience to their users.
People widely use terms like “UI/UX Design” or “Usability Design” to represent User Experience Design. However UI (User Interface) Design and Usability Design are subsets of UX Design.
Even though there is User Experience in everything that we use in our everyday lives (like a door, coffee mug or TV remote), off late the term UX Design has been mainly associated with digital/technology products.
The objective of user experience designing is not just creating products that are usable but also engaging, efficient and fun to use.
How good User Experience can help businesses?
For any business that delivers its service or product through an app or website, UX design is as critical as sales, branding or marketing. Because good UX design directly improves the bottom line.
Even if it is a bank with brick and mortar branches all across the country, their app would be the most important channel in which customers interact with the business, making UX a critical factor influencing customer happiness and revenue.
It is found that “every dollar invested in UX brings $100 in return”. This is an average figure, but it’s a ROI of an impressive 9,900%. This stunning return is due to increased conversion rate, increased customer retention, lower customer acquisition cost, lower support costs and improved trust and increased market share.
What is a typical UX design process?
When it comes to the UX design process, there is no universal standard as such. Different companies, agencies, designers and product managers follow different approaches, techniques and tools.
There are multiple stages in the design process as per the methodology you prefer. Our approach is inspired by the “Double Diamond” model proposed by the British Design Council. Our process include- Discover, Define, Design and Deploy.
How much a typical UX design project would cost?
There are multiple factors influencing the cost of a UX design project. The factors include scope and scale of the project, nature of the project (starting from scratch, revamping existing design), platforms (mobile, web, TV, kiosk), technology involved, and design services included (user research, interviews, testing) and delivery deadline to name a few.
It's difficult to provide a number upfront without understanding the requirements and full scope of the project. We usually charge $40 to $50 per hour based on the complexity and size of the project. Our typical UX projects range anywhere between $20,000 to $50,000 and could go well above $100,000 depending on the scope.
What is the timeline for a UX design project?
All the factors influencing the cost (scope, complexity, platforms, budget, client feedback) will also affect the delivery timeline of a UX design project. A typical UX design project could go anywhere between 2-3 months to 6 months for a small-medium sized project. Bigger projects could take more than 6 months to 1 year depending on the scope and complexity.
What are the UX design deliverables?
The deliverables could change based on the requirement and nature of the project. Typically we deliver:
User-research report
UX audit report (if revamping an existing design)
Red route analysis
User persona
Customer journey maps
Sitemap
Wireframes
UI sketches
Interactive prototypes
Design systems
What are the inputs and data the client needs to provide?
Usually we kick start every project with a detailed brainstorming session with all the stakeholders from the client side. These are the details/data we require before the start of every project.
Business/organisational goals
Target audience details
Product goals
Expected outcomes and KPIs of the project
Technical specifications
Market research data, if any
Previous user experience audit results if any
User analytics data, if any
Business reports
Does Branding Rabbit also undertake software development/programming of the apps/websites?
Yes we do! We have a super-small and super-talented team of software engineers in house. Our engineers are experienced in iOS, Android and Web development.